![]() Familiarity with direct response goals, including CPL, CAC, CLV, lead-to-sale ratio, etc.Experience supporting national brands with $MM ad spends in digital.An understanding of end-to-end campaign execution (setup, optimization, insights, reporting, and billing) across programmatic.Experience in Amazon shopper marketing as well would be great! Knowledge and experience in third-party ad servers and DSPs, such as Google Campaign Manager 360, Google Display & Video 360 (DV360) & The Trade Desk.Maintain structured naming taxonomy for all elements within the ad server including campaigns, packages, placements, ads, and creatives, in alignment with Goodway Best Practices/Standards. ![]() ![]() Oversee ongoing optimization and day-to-day activities for Programmatic campaigns to meet campaign goals, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, business review, etc.Collaborate with Business Development, Client Experience, and all client success team members to make clients heroes and drive profitable business.Working closely with a Media Lead you must possess both a strategic and operational lens that allows you to assist with building thoughtful, consultative, client-centric campaigns and provide reporting. This is a fully remote, US-based role.įor a Programmatic Media Trader (internally Media Solutions Manager - Programmatic), your expertise ultimately drives successful marketing outcomes for our clients through the strategic design, implementation, and execution of multi-channel digital campaigns, specifically within Programmatic Trading. Extra points for experience working with B2b clients, working with larger, national accounts, and a comfort level in a client-facing capacity. Goodway Group is looking for a Programmatic Media Trader to help drive our growth and help our clients reach their goals through omnichannel paid media.
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